Problem:
Business Of Purpose has an incoherent website with an unorganised navigation system. The visuals used on the pages had little to do with the overarching message of the brand.
Context:
Business of Purpose is a community of purpose driven professionals based on a multitude of different industry stakeholders. These are people who are passionate about business but seek to find deeper meaning and purpose within it.
Past Website Design:
Credit: Businessofpurpose.com
The website was built entirely in Squarespace so there were a number of limitations.
The first task was to revamp the main page into something more
reflective of the work Business Of Purpose was doing.
The Creative/Art Direction focused on softer, more illustrative visuals.
Reflecting the heavy empathy and communicative spirit of the community.
The layout was also reorganised to create better coherence within the information presented.
The decision to use a cards not only presents the information in a
clear and concise manner but makes it attractive + quick to consume.
Custom made emojis created for the community’s official slack channel
Work Done:
I was employed by Business of Purpose to redesign their official website and revamp their visual identity. The issues the client had with their previous website was that it was hard to navigate.
The information was not accessible or streamlined, my job was thus not only to redesign the website but also to improve the hierarchy of information.
Website visual identity
Website redesign and conceptualisation
Brand identity
Typography
Illustration
More Information:
Business of Purpose is a community of purpose driven professionals.
”You know who you are. You strongly feel that business should and will be a force for good, one that plays a decisive role in creating a world built on sustainability for the planet, well-being for all creatures, and more even level playing fields for all. While still being able to ‘turn a profit’, albeit profits that reflect the true costs of creation and production. Thinking (yes, wait for it) not just shareholders, but all stakeholders.” - Business of Purpose