Work Done:

Subculture Trends is a speculative project based on a hypothesis that Gen-Z isn’t so much about Trends anymore but rather vibes. This means that Gen-Z consumers prefer aligning themselves to overarching concepts rather than singular sole items. Much of these subcultures however, look at niche subcultures, this is because societal, economic or technical phenomena or innovations move from the fringes of society into the mainstream (https://www.zukunftsinstitut.de/dossier/megatrends-en/)

Trend Research
Graphic Design
Marketing
Trend Analyst

The information was then translated into social media visuals with scalable brand collaboration opportunities.